The Apple Watch collection now coming with features highly polished stainless steel and
space black stainless steel cases. The display is protected by
sapphire crystal. And there’s a choice of three different leather bands,
a link bracelet, a cool Milanese loop, and this is a real band made from
high-performance fluoroelastomer.
Cold-forged stainless steel. Formulated for strength and beauty. Are you ready?
Apple Watch has many reason to drive you crazy to buy. How a product is used should determine the materials from which
it’s made. Apple Watch is designed to be worn during all your daily
activities, from morning workouts to nights out. That’s why we took a
refined 316L stainless steel — an alloy that is remarkably corrosion
resistant — and cold forged it to make it up to 80 percent harder. We
also reduce impurities to achieve the mirror finish. An additional
diamond-like carbon (DLC) layer gives the space black stainless steel
its distinctive look. Innovation in every interaction.
Apple Watch is unlike any device we’ve ever
made. But we wanted interacting with it to be just as easy and intuitive
as using your iPhone or working on a Mac. So we invented all-new ways
to select, navigate, and input that are ideally suited to a smaller
device worn on the wrist. The result is an experience that’s both unique
to Apple Watch and quintessentially Apple.
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