Microsoft’s
and Google’s hold on the cloud-based email space is revealed in new research
from Gartner, which shows the Redmond giant’s services are more keenly adopted
by large enterprises than the search giant’s tools. According to the analyst
house’s report, Microsoft Dominates Cloud Email in Large Public Companies but
Shares the Rest With Google, 13% of publicly listed companies use either
Microsoft Office 365 or Google Apps for Work. Of this 13%, Gartner’s research
shows that 8.5% of public companies use Office 365 while 4.7% use Google’s
cloud-based productivity offering. The remaining 87% of the companies included
in Gartner’s sample use an on-premise, hybrid, hosted or private cloud email
setup. Blackberry Display Picture, Find Here!
Nikos Drakos, research vice-president at Gartner, said the findings
should encourage other organisations to challenge the view that public
cloud-run email services are not for them. “Although it is still early days for
cloud email adoption, both Microsoft and Google have achieved significant
traction among enterprises of different sizes, industries and geographies,”
said Drakos. “Companies considering cloud email should question assumptions
that public cloud email is not appropriate in their region, size or industry.
Our findings suggest that many varied organisations are already using cloud
email, and the number is growing rapidly.” To compile its research, the market
watcher tracked the email server addresses of about 40,000 public companies
across the globe to see which ones linked back to cloud email services run by
Google or Microsoft. The findings show that Microsoft’s cloud email services
are keenly used within most vertical markets, and particularly by firms
operating in highly regulated industries, such as the utilities, energy and
aerospace markets. In contrast, Google’s cloud-based communication offerings
tend to be used most widely in highly competitive markets where the amount of
regulation that companies must adhere to is markedly lower, said Gartner. As
examples of this, the analyst house cited the software publishing, retail,
advertising, media, education, food and beverage, and travel industries.
0 komentar:
Post a Comment